How It Works
What is the Benchmark?
The Charity Digital Benchmark enables you to compare your digital performance against charities against the sector average or to charities of the same size or cause area. It’s a tool, a community and a resource, built on shared data for mutual growth.
As a member charity within the community, you share your Google Analytics data into a central database, which fuels an online data dashboard, accessible only by members. This visually intuitive dashboard provides you with a comprehensive overview of their site performance compared to others, covering key metrics like traffic patterns, device usage, and channel effectiveness.
What’s more, you can compare your performance against that of similar charities. Data can be easily filtered by organisation size, income bracket, and cause area (e.g. health charities). So you can be confident you’re comparing like-for-like.
A fast-growing community.
Alongside the dashboard, as a member you’ll have access to an active online community, and to exclusive events, including training webinars, roundtable discussions, and annual meetups.
We also run free open events to bring charities big and small together and build strong community ties. Our latest webinar series, Cause, Cake & Chat, is a space for charity professionals working in a specific cause, such as cancer or the environment, to discuss timely issues like combating misinformation on social media or maximising content output on an increasingly limited budget.