Events
Our Next Event - 7 October
Upcoming Webinar
Date: 12.00 -12.30 Wednesday 7th October
The single biggest challenge facing digital media today isn’t in the media channels themselves. It’s in the increasingly sophisticated techniques needed to feed those campaigns with quality data.
These days marketeers need to employ a host of tactics to ensure they’re able to effectively optimise and get an edge on the competition.
Join us for a whistle-stop tour of recent Google Analytics 4 (GA4) and Google Tag Manager updates.
We’ll touch on:
- The new product links (Meta, Pinterest, Snapchat, TikTok etc), how you set them up and how to use them to drive more data into your campaigns.
- GA4’s new AI Assistant channel group, how to find it and what you’re likely seeing.
- Actions needed following Google’s Tag Manager changes – and the current rollout which might make some of your (older) tags obsolete.
Ben Tuck, who oversees the technical setup of the Benchmark and Member data, will host this Members’ session and get you up to speed with the latest news and give you actionable takeaways to help improve your data quality and security.
We look forward to seeing you there!
Sign Up for Future Events
If you are looking to sign up to our 7th October webinar please click here. If you are signing up for future events sign up below and we will let you know when the next event relevant to you is booked in, so you’re first in the know.