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The Charity Digital Benchmark allows you an easy way to update your weekly, monthly, or campaign-based reports to your stakeholders. Whether your focus is traffic, engagement, or something else entirely, you’ll be able to see how you are performing relative to the rest of your sector.

 

Weekly reporting

Understand how your digital activity has fared against other charities, and whether the overall trend is up, down, or static. This can help with conversations around questions like:

  • When do all charities see a traffic drop around Christmas?
  • Has all charity traffic seen an increase from a particular channel this week?
  • Where were other charities focusing their marketing efforts this week?

The Benchmark gives you immediate accurate data, which means you can keep your finger on the pulse with an ever-evolving digital landscape.

 

Monthly reporting

Is it worth testing TikTok for your charity? Is Twitter / X finally on its way out? These more strategic questions can be reviewed and answered through monthly reporting.

Not only can you trend check against whatever subsector works for you, but you can set targets and check how you (and the industry) are faring against them. Setting marketing goals and metrics for charities doesn’t need to be difficult.

 

Campaign-based reporting

The Charity Digital Benchmark enables you to compare campaign periods to other charities. Whilst you can’t look exactly like-for-like against one charity, you can see how any timeframe of your choosing looks in relation to your chosen Benchmark preferences. This means you can see how your Christmas campaign period compared to the sector, whether you went early or late, and the ideal times to run next year.

 

 

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