UpriseUp - Rise
UpriseUp - Up

The Charity Digital Benchmark exists to help you set targets and KPIs for your charity’s digital marketing, and to monitor ongoing trends and activity performance. 

 

Metrics

 

The Benchmark takes metrics from your Google Analytics to benchmark against other charities. This means we collect digital data around traffic sources, social media, site engagement, and site usage.

These metrics allow you to see how your site performs in comparison to other charities and allows you to focus on various areas, such as how engaged your audience is compared to the average, or against your specific subsector.

Data points

 

In order to measure and track against the Benchmark, we need access to your GA4, Tag Manager and previous Universal Analytics accounts. Through these, our team conducts a comprehensive check of how your data is set up and whether it’s tracking accurately.

Analysis

 

Our aim is to provide a platform that allows every charity to look at their own data to analyse where their activity is working well, and where they can improve. Our Head of Community Engagement is always happy to book time in to run through results and ideas as well, and our online community is designed to allow you to ask questions of your charity peers, meaning you can access best practice and utilise the information efficiently.

Downloading data

 

Every single graph, table, and measurement is available to easily download to add to any forms and reports that would benefit from comparable data. This means you can set your own measurement parameters, including date range and an array of custom Benchmark filters, and immediately download actionable information. You don’t need to wait for an annual report or a quarterly update – all of the data is at your fingertips. 

Future developments

 

The Benchmark relies on organisations sharing their data to allow every charity to measure their activity against the standard. We are looking at so many expansion areas that will bring more sharing, more data, and more measurements in the near future. 

Initially, we are looking to add (among other things) location data with heatmaps of UK traffic, conversion data so you can check how effective your site is, and the ability to connect to social media directly – which would allow you to measure followers, engagement, and post frequency. Watch this space!

 

Which newsletter(s) would you like?
Marketing Permissions

Uprise Up will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@upriseup.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.