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The Charity Digital benchmark has three aspects:

  • The tool
  • The community
  • The resource

Together these provide a huge amount of benefits to our members.

The tool accesses all members GA4 data and aggregates it to allow for comparison.

The community allows members to then ask how people achieve those stats, or troubleshoot any challenges they are facing with their own digital marketing, and this peer-to-peer charity marketing support is a huge benefit to members.

The resources come from a combination of the data within the tool, and an annual survey which asks member organisations about their team setup, goals, and challenges, alongside any digital marketing that can’t be covered with GA4 data. We also run regular online events that include expert talks and analysis, to help charities get the most from their digital data.


Strategy & reporting

Many organisations use the benchmark to support with their charity’s digital marketing strategy. It allows members to set realistic goals and targets that are relevant for their current activity, charity size, and cause. It can also be helpful to show where improvements can be made, and where to focus any media activity or campaigns in terms of timing and channel.

As the Charity Digital Benchmark is a live tool, it also supports with any internal (or external) reporting.


Data setup 

When joining the benchmark, all members GA4 set up is fully audited. This ensures not only the data on the benchmark is accurate, but also that the information that you are reporting internally to your charity stakeholders and trustees is reliable. We provide up to 8 hours of support including the audit, so can also fix minor issues and provide advice to improve your set up for your objectives.


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