Got Questions? We Have Answers!
Here are answers to some of the questions you might have. If you have a question we don’t answer here, don’t hesitate to contact us: hello@digitalbenchmark.co.uk.
Membership Information
Only charities can join the Benchmark membership. Sorry, it’s all about charities sharing their data with peer organisations for mutual learnings.
We do indeed. Please click here to see our Terms and click here to see a sample of our Membership Form.
For data protection, only employees at member organisations and agencies or individuals actively working on the Benchmark (authorised by Digital Benchmark Limited) can have access.
We’d love to hear from you! We’d like to recruit two people to the board. In particular it would be great to have people enthusiastic about the potential of the Benchmark, and also people with practical experience using it and reporting on it. That way you would be well placed to advise us on how we can improve it.
How to join
Fantastic! Please click this link.
Once you are a member it doesn’t take much time from you at all. We have insightful member webinars that we’ll invite you to join and you’ll likely find our Cause, Cake, Chat sessions that tend to be focused on specific sectors are useful (not to mention there’ll be cake!). We’ll ask you to fill in our annual survey too.
Before becoming a member we ask that we undertake a GA4, Tag Manager & data analysis audit. Then we can be sure your data is gold standard and if you become a member we can help you keep it that way.
Once the audit is complete we’ll install a separate GA4 property, so we can ensure we have comparable GA4 setup across all members.
The new property would sit within your main Analytics account, which you would still own. You would have access to this GA4 property, which will also be used by the Charity Digital Benchmark database (and pulled into the Benchmark dashboard).
We just ask that you keep your data accurate, and we can help you do that.
The first step is to take you through a tour of the Benchmark, answer any questions and understand your needs. We can arrange a demo the same week usually. We love showing people around!
The next step is a Data Audit which can usually be done in a couple of weeks (depending on your data). From there, becoming a member would typically be a few days.
Benchmark costs
You can enjoy a 3-month free trial of the Benchmark without any further commitment.
The Membership fee is £55 per month, with a discount for CharityComms members and Uprise Up clients. See Pricing.
One of our guiding principles as a team is continuous improvement. We want to make sure that when you do begin paying for Membership, you’ll feel you’re getting the most value possible.
The only cost you’ll have to pay right now is a one-off £512 for the data audit, which is a requirement to make sure your data and tracking are accurate and well-optimised before joining. Here’s a rundown of exactly what the data audit includes and the benefits it brings. There is also a satisfaction guarantee so if you are not happy with your audit you can request a refund.
We ask that members sign up to a direct debit. They can choose to pay monthly or annually.
Not at all. If members subscribe to the benchmark on a monthly basis at any time they can request to leave at the end of the following month (if they subscribe annually then they can request to leave at the end of that term).
Yes, there is a 40% discount to all CharityComms Members.
Technical information
Initially we will process five logins per organisation – but ask us if you need any more. Logins will be granted for individual employees of your charity (not to a group email address). You can find out more here.
To keep the Charity Digital Benchmark effective, we need to ensure that all members’ accounts are tracking data in the same way, and as such, stats can be compared consistently.
With each member running a parallel GA4 property, we’re able to manage the settings and filters consistently. We are also able to ‘fire’ event triggers in a way that won’t interfere with data in member charities’ main GA4 property.
We’ll be keeping the UA dashboard live until at least the end of 2023.
How the benchmark is managed
Digital Benchmark Limited is a private company, wholly owned by Uprise Up. Uprise Up had been affiliated with the CharityComms Digital Benchmark since 2017. From this time we’ve volunteered our services (on a pro bono basis) to develop the Benchmark and the database that drives it.
At the end of 2022, CharityComms invited Uprise Up to manage the Digital Benchmark. Uprise Up felt that the most transparent way to do so was to set up a new entity: Digital Benchmark Limited. CharityComms still sit on our (Digital Benchmark Limited’s) Advisory Board and have complete transparency over our finances, including a quarterly look at the company accounts.
Uprise Up employees are supporting the Charity Benchmark (through ‘Digital Benchmark Limited’) because Uprise Up has the resources inhouse and Digital Benchmark Limited is not yet large enough to warrant its own specialists. This includes skills such as Data Engineering, Data Visualisation, and Charity Digital Media. Once we grow the Benchmark, our goal is for it to have its own dedicated team.
For data protection, only employees at member organisations and agencies or individuals actively working on the Benchmark (authorised by Digital Benchmark Limited) can have access.
Yes currently it is just Uprise Up. Previously the (only) other company involved in developing the Charity Digital Benchmark has been Powered by Data, a data consultant who are also experts in data engineering.
Yes currently it is just Uprise Up. Previously the (only) other company involved in developing the Charity Digital Benchmark was Powered by Data, a data consultancy, also expert in data engineering.
No. A digital benchmark was started by CharityComms, who are a registered charity. The Benchmark was then called ‘CharityComms Digital Benchmark’. Management and ownership of the Benchmark has passed to Digital Benchmark Limited, a subsidiary of Uprise Up, created to focus on development and management of the Charity Digital Benchmark (as it is now rebranded).
In terms of governance, CharityComms have a permanent place on the advisory board of Digital Benchmark Limited, and have access to its quarterly financial accounts. At the time of writing, we are also looking for two professionals on the Digital Benchmark to join that advisory board.
Currently, The Charity Digital Benchmark project is being managed by the Managing Director, John Onion, who is also Managing Director of Uprise Up.
John is the only person directly named as working at Digital Benchmark Limited, but he is being supported with admin and technical development by members of Uprise Up team.
Other
The Benchmark is a standalone tool, with tremendous merit; it enables charities to measure their Analytics data against each other and learn from one other as well as understanding developing trends. Nothing else does the same thing (including in other industries, as far as we know) and the advantages are significant.
We completely appreciate that you are not looking for an agency partner. Uprise Up, a digital media agency focused on the charity sector, is the owner of Digital Benchmark Limited. But we set up Digital Benchmark Limited as a separate entity to fully focus on developing the Benchmark, keeping it away from any agency services, and we will be keeping the two clearly separate. The last thing we want is to confuse the two and put charities off joining the Digital Benchmark because of concerns that Uprise Up are trying to push its services through this important channel.
Great, please email: hello@digitalbenchmark.co.uk, or fill out our contact form.