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Got Questions? We Have Answers!

Here are answers to some of the questions you might have. If you have a question we don’t answer here, don’t hesitate to contact us: hello@digitalbenchmark.co.uk.

Membership Information

Can organisations join who aren’t a charity?

Only charities can join the Benchmark membership. Sorry, it’s all about charities sharing their data with peer organisations for mutual learnings.

Do you have a Member Agreement and Terms of Conditions I can review?

Our Ts & Cs and Membership Forms are very similar as those used for the CharityComms Digital Benchmark. Please click here to see our Terms and click here to see a sample of our Membership Form.

Can other organisations and freelancers that we work with have access to the Benchmark?

For data protection, only employees at member organisations and agencies or individuals actively working on the Benchmark (authorised by Digital Benchmark Limited) can have access.

Can I be on the advisory board for the Charity Digital Benchmark?

We’d love to hear from you! We’d like to recruit two people to the board. In particular it would be great to have people enthusiastic about the potential of the Benchmark, and also people with practical experience using it and reporting on it. That way you would be well placed to advise us on how we can improve it.

We aim to have fuller descriptions of what’ll be involved being on the advisory board posted in early May, and (ideally) have recruited these posts by the end of May.

How to join

Sounds great, how do I join?

Fantastic! Please click this link.

What do you need from charity members?

It doesn’t take much time from you. We have a few simple questions about your charity so we know how to categorise you on the Benchmark filters. We also need to install a separate GA4 property, so we can ensure we have comparable GA4 setup across all members.

The new property would sit within your main Analytics account, which you would still own. You would have access to this GA4 property, which will also be used by the Charity Digital Benchmark database (and pulled into the Benchmark dashboard).

How long would I need to wait to become a member?

We’ll respond quickly, and should be able to have to set up within two weeks of signing the agreement – if you can give us the access we need and answers to a few simple questions relatively quickly.

Benchmark costs

How much does membership cost?

The Benchmark is currently free to all members (existing and new members). We expect to start charging on a monthly subscription basis of £55 from 1 July 2024. There is a 40% discount for existing members or members of CharityComms.

We are keeping membership fees low to start with to encourage significant membership – the more we can grow the Benchmark the better data we will have. We expect the Charity Digital Benchmark monthly fees to increase in 2025 (but still maintaining great value!).

How do we pay?

We ask that members sign up to a direct debit.

Is it a long-term contract?

No, members can subscribe to the benchmark on a monthly basis and at any time they can request to leave at the end of the following month.

Is there still a discount for CharityComms members?

Yes, there is a 40% discount to all CharityComms Members.

Technical information

How many logins can I get from joining the Digital Benchmark?

Initially we will process five logins per organisation – but ask us if you need any more. Logins will only be granted for individual employees of your charity (not to a group email address).

Why do you need a separate GA4 property?

To keep the Charity Digital Benchmark effective, we need to ensure that all members’ accounts are tracking data in the same way, and as such, stats can be compared consistently.

With each member running a parallel GA4 property, we’re able to manage the settings and filters consistently. We are also able to ‘fire’ event triggers in a way that won’t interfere with data in member charities’ main GA4 property.

Will the UA dashboard still be available to view after June 2023 (once UA is sunset)? If so, how long will it remain available?

We’ll be keeping the UA dashboard live until at least the end of 2023. At that point we’ll be checking in with the membership – if everyone wants to keep it beyond that time, we can keep the data on a separate server.

How the benchmark is managed

Are you affiliated with CharityComms' Charity Digital Benchmark or an independent commercial company?

Digital Benchmark Limited is a private company, wholly owned by Uprise Up. Uprise Up had been affiliated with the CharityComms Digital Benchmark since 2017. From this time we’ve volunteered our services (on a pro bono basis) to develop the Benchmark and the database that drives it.

At the end of 2022, CharityComms invited Uprise Up to manage the Digital Benchmark. Uprise Up felt that the most transparent way to do so was to set up a new entity: Digital Benchmark Limited. CharityComms still sit on our (Digital Benchmark Limited’s) Advisory Board and have complete transparency over our finances, including a quarterly look at the company accounts.

Uprise Up employees are supporting the Charity Benchmark (through ‘Digital Benchmark Limited’) because Uprise Up has the resources inhouse and Digital Benchmark Limited is not yet large enough to warrant its own specialists. This includes skills such as Data Engineering, Data Visualisation, and Charity Digital Media. Once we grow the Benchmark, our goal is for it to have its own dedicated team.

Can other organisations and freelancers that we work with have access to the benchmark?

For data protection, only employees at member organisations and agencies or individuals actively working on the Benchmark (authorised by Digital Benchmark Limited) can have access.

Are Uprise Up the only company involved in the development of the Digital Benchmark?

No, at the time of writing the (only) other company involved in developing the Charity Digital Benchmark is Powered by Data, a data consultant who are also experts in data engineering.

Is it only Uprise Up that are involved in the development of the Digital Benchmark?

No, at the time of writing the (only) other company involved in developing the Charity Digital Benchmark is Powered by Data, a data consultancy, also expert in data engineering.

Is Charity Digital Benchmark a charity itself?

No. A digital benchmark was started by CharityComms, who are a registered charity. The Benchmark was then called ‘CharityComms Digital Benchmark’. Management and ownership of the Benchmark has passed to Digital Benchmark Limited, a subsidiary of Uprise Up, created to focus on development and management of the Charity Digital Benchmark (as it is now rebranded).

In terms of governance, CharityComms have a permanent place on the advisory board of Digital Benchmark Limited, and have access to its quarterly financial accounts. At the time of writing, we are also looking for two professionals on the Digital Benchmark to join that advisory board.

Who works at Digital Benchmark Limited?

Currently, The Charity Digital Benchmark project is being managed by the Managing Director, John Onion, who is also Managing Director of Uprise Up.

John is the only person directly named as working at Digital Benchmark Limited, but he is being supported with admin and technical development by members of Uprise Up team.

Before the end of 2023 we hope to be in a position to employ a Membership Manager for the Charity Digital Benchmark.


We are not looking for a commercial partner. We are already working with an agency on digital standards, but it would be great to understand more about your proposition?

The Benchmark is a standalone tool, with tremendous merit; it enables charities to measure their Analytics data against each other and learn from one other as well as understanding developing trends. Nothing else does the same thing (including in other industries, as far as we know) and the advantages are significant.

We completely appreciate that you are not looking for an agency partner. Uprise Up, a digital media agency focussed on the charity sector, is the owner of Digital Benchmark Limited. But we set up Digital Benchmark Limited as a separate entity to fully focus on developing the Benchmark, keeping it away from any agency services, and we will be keeping the two clearly separate. The last thing we want is to confuse the two and put charities off joining the Digital Benchmark because of concerns that Uprise Up are trying to push its services through this important channel.

I want to ask something else.

Great, please email: hello@digitalbenchmark.co.uk, or fill out our contact form.

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