Business Cases

Business cases are a vital part of life for a marketing department, and nowhere more so than in the charity sector. Justifying spend, people, and other resources is essential if you’re a budget holder!

The Charity Digital Benchmark can provide support with business cases in multiple areas.

People

The first one up is people. The Charity Digital Benchmark includes an annual survey which asks about team setup and structure, so you can actively see how your team is set up in comparison to similar organisations. You can also see how much traffic is coming from each digital activity, so if you are down on email traffic in comparison – it may be a good way to justify the need for more staff. Download the email traffic information and you’ve got accurate proof that you could do more, and when you cross-reference this with team structure and number information – you’ve hit the jackpot.

Spend

If you’re looking to invest more into your website, paid search, social media and so on, the Benchmark again can give you evidence that you are under-indexing and need to be focusing on particular areas. The graphs can be used in any type of report and are easy to download and understand.

Other resources

You may find other business cases that the Benchmark data can be used in. With all of the developments planned (such as location traffic information, conversion data and so on) you may find that you can justify new campaigns focusing on other messages, or that the brand campaign you always wanted to run over Christmas may just have legs. The possibilities are endless.