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The Charity Digital Benchmark helps charities understand when to spend their ad budget, and when to avoid. 

 

Phasing

Do you regularly get asked ‘when is the best time for charities to spend on advertising’ or ‘when are we getting traffic to our charity website’

The Charity Digital Benchmark can tell you exactly when you should run your fundraising campaigns or volunteer recruitment campaigns. By looking at your sector against your own statistics you can see where you have potential opportunities to drive more traffic, or where you are already over-indexing. 

 

Campaign briefing

Creative and media agencies work much better with a full complete brief and this tool allows you to add much more information to those briefs than ever before. You can download each graph and include any statistics you think are useful to help your agency (or internal media team) buy better. You can look at phasing over a day, a week, a month or more, and you can look at that same information for the sector and directly inform how you want to be different and where you want to stand out. 

 

Google Ad Grants

When is best to use your Google Ad Grant? The Benchmark can help here too. By looking at your organic search versus paid search information, phasing and ratio you can work out where you want your Ad Grant to supplement that activity. Plus watch this space for some exciting developments here that will give you even more information on how your Ad Grant is performing. 

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